Graduate Certificate in Email Campaigns for Ecommerce.
-- ViewingNowThe Graduate Certificate in Email Campaigns for Ecommerce is a crucial course for professionals seeking to excel in the digital marketing industry. With the rapid growth of ecommerce, businesses increasingly rely on email campaigns to engage customers and drive sales.
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GBP £ 140
GBP £ 202
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• Email Campaign Strategy: This unit will cover the development of effective email campaign strategies for ecommerce businesses. Topics will include defining target audiences, setting campaign goals, and selecting the right email types and frequencies.
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• Email Design and Branding: This unit will explore the principles of email design and branding for ecommerce businesses. Students will learn how to create visually appealing and on-brand emails that engage subscribers and drive sales.
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• Email Copywriting and Content Creation: This unit will focus on the art of email copywriting and content creation for ecommerce businesses. Students will learn how to craft compelling subject lines, body copy, and calls-to-action that convert subscribers into customers.
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• Email Automation and Workflows: This unit will delve into the world of email automation and workflows for ecommerce businesses. Students will learn how to set up automated email series, such as welcome emails and abandoned cart reminders, to increase conversions and build customer loyalty.
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• Email List Building and Management: This unit will cover best practices for email list building and management for ecommerce businesses. Students will learn how to grow their email list organically, segment their list for personalization, and maintain list hygiene to ensure deliverability.
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• Email Analytics and Reporting: This unit will explore the importance of email analytics and reporting for ecommerce businesses. Students will learn how to track key email metrics, such as open rates, click-through rates, and conversions, to optimize their email campaigns for success.
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• Legal and Ethical Considerations in Email Marketing: This unit will cover the legal and ethical considerations of email marketing for ecommerce businesses. Students will learn about anti-spam laws, email privacy policies, and best practices for obtaining consent and maintaining subscriber trust.
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