Undergraduate Certificate in MBA Global Marketing Management
-- ViewingNowThe Undergraduate Certificate in MBA Global Marketing Management is a comprehensive course designed to equip learners with the essential skills needed to excel in the dynamic and globalized marketing industry. This certificate program emphasizes the importance of strategic marketing, market research, and consumer behavior in the global marketplace.
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โข Global Marketing Strategies > Understanding the nuances of global marketing and developing effective marketing strategies is crucial in today's interconnected world. This unit covers topics like market segmentation, targeting, positioning, and the 4Ps of marketing in a global context. โข International Market Entry > This unit focuses on the various modes of entering international markets, including exports, licensing, franchising, joint ventures, and direct investment. Students will learn about the advantages and disadvantages of each mode and how to choose the right one for their business. โข Cross-Cultural Communication > Effective cross-cultural communication is essential for success in global marketing. This unit examines the cultural differences that affect communication and provides strategies for communicating effectively across cultures. โข Global Market Research > In this unit, students will learn how to conduct market research in a global context. Topics covered include data collection methods, sampling techniques, questionnaire design, and data analysis. โข International Brand Management > This unit explores the challenges and opportunities of managing brands in a global marketplace. Students will learn how to develop and implement global branding strategies, as well as how to adapt their branding to local markets. โข Digital Marketing in a Global Context > With the rapid growth of digital technologies, digital marketing has become an essential part of global marketing. This unit covers topics like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing in a global context. โข Global Supply Chain Management > This unit examines the challenges and opportunities of managing global supply chains. Topics covered include logistics, transportation, inventory management, and supply chain optimization. โข Global Ethics and Social Responsibility > This unit explores the ethical and social responsibility issues that arise in global marketing. Students will learn about the ethical principles that should guide their marketing decisions and how to address social responsibility issues in their marketing practices. โข International Trade Law > This unit provides an overview of the legal framework that governs international trade. Topics covered include international trade agreements, tariffs, quotas, and intellectual property rights.
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