Undergraduate Certificate in Digital Global Commerce
-- ViewingNowThe Undergraduate Certificate in Digital Global Commerce is a compact, industry-focused program that equips learners with essential skills for today's dynamic global marketplace. This course is crucial in a world where digital technology and e-commerce have become central to business success.
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โข Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
โข E-commerce Platforms and Tools: Exploring various e-commerce platforms and tools, such as Shopify, Magento, and WooCommerce, to understand their features, benefits, and limitations.
โข Global E-commerce Regulations: Learning about the legal and regulatory landscape of global e-commerce, including data privacy, consumer protection, and cross-border trade regulations.
โข Supply Chain Management in Digital Commerce: Understanding the role of supply chain management in digital commerce, including inventory management, order fulfillment, and logistics.
โข Customer Relationship Management (CRM) in Digital Commerce: Learning how to manage customer relationships in digital commerce, including customer segmentation, personalization, and loyalty programs.
โข Digital Analytics for E-commerce: Exploring digital analytics tools and techniques to measure and optimize e-commerce performance, including web analytics, conversion rate optimization, and attribution modeling.
โข Mobile Commerce: Understanding the importance of mobile commerce in digital global commerce, including mobile optimization, mobile payments, and mobile marketing strategies.
โข Digital Commerce Strategy: Developing a comprehensive digital commerce strategy, including setting business objectives, identifying target audiences, and selecting the right channels and tactics.
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