Postgraduate Certificate in Performance-Based Marketing Analytics
-- ViewingNowPostgraduate Certificate in Performance-Based Marketing Analytics: A cutting-edge certificate course designed to enhance your digital marketing analytics skills, emphasizing data-driven decision-making and performance measurement. This program is critical for professionals seeking to stay ahead in the rapidly evolving marketing landscape, where data analysis and strategic planning are paramount.
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โข Unit 1: Introduction to Performance-Based Marketing Analytics
โข Unit 2: Data Collection and Analysis for Marketing
โข Unit 3: Key Metrics in Performance-Based Marketing
โข Unit 4: Web Analytics and Attribution Modeling
โข Unit 5: Multi-Channel Marketing Analytics
โข Unit 6: Customer Relationship Management (CRM) Analytics
โข Unit 7: Marketing Mix Modeling and Optimization
โข Unit 8: Predictive Analytics and Machine Learning in Marketing
โข Unit 9: Data Visualization and Reporting for Marketing Analytics
โข Unit 10: Ethics, Privacy, and Security in Marketing Analytics
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