Undergraduate Certificate in Price Strategy in Marketing
-- ViewingNowThe Undergraduate Certificate in Price Strategy in Marketing is a vital course designed to equip learners with essential skills in pricing strategies that drive business growth. This certificate program is increasingly important in today's competitive marketplace, where pricing plays a critical role in attracting and retaining customers.
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โข Fundamentals of Price Strategy: Understanding the basics of price strategy and its role in marketing
โข Pricing Theories and Models: Exploring various pricing theories and models to determine the best pricing strategy
โข Value-Based Pricing: Learning how to price based on the perceived value of a product or service
โข Cost-Plus Pricing: Understanding how to calculate the cost of a product or service and add a markup for profit
โข Competitive Pricing: Analyzing competitors' pricing strategies and adjusting accordingly
โข Dynamic Pricing: Implementing real-time pricing adjustments based on market demand and other factors
โข Psychological Pricing: Utilizing psychological pricing tactics to influence consumer behavior
โข Pricing Communication: Communicating the value of a product or service through pricing
โข Pricing Analytics: Analyzing pricing data to make informed decisions and optimize pricing strategies
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