Postgraduate Certificate in Email Marketing for Conversion
-- ViewingNowThe Postgraduate Certificate in Email Marketing for Conversion is a career-advancing course designed for modern digital marketers. It addresses the growing industry demand for experts who can create and manage effective email marketing campaigns that drive conversion rates.
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โข Email Marketing Strategy: Foundations of email marketing, setting goals and KPIs, target audience analysis, segmentation and personalization.
โข Email Design and Content Creation: Best practices for email design, creating engaging content, copywriting, and visuals.
โข Deliverability and Compliance: Understanding email deliverability, managing bounces and spam complaints, adhering to email marketing laws and regulations.
โข Email Automation and Workflows: Implementing automated email campaigns, setting up workflows, and optimizing them for conversions.
โข Subscription Management: Building and managing an email list, list growth strategies, opt-in and opt-out processes.
โข Data Analysis and Reporting: Tracking and measuring email marketing performance, interpreting data, and optimizing campaigns for conversions.
โข Customer Journey and Lifecycle Marketing: Understanding the customer journey, mapping it to email marketing campaigns, and optimizing for conversions at each stage of the lifecycle.
โข Email Marketing Integration: Integrating email marketing with other marketing channels, such as social media, content marketing, and SEO for maximum impact.
โข A/B Testing and Optimization: Conducting A/B tests, analyzing results, and implementing optimizations for improved conversions.
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