Professional Certificate in Programmatic Advertising for Conversion
-- ViewingNowThe Professional Certificate in Programmatic Advertising for Conversion is a comprehensive course that equips learners with essential skills for career advancement in the rapidly growing field of programmatic advertising. This industry demands experts who can leverage data-driven automation to optimize digital ad campaigns, improve ROI, and drive conversions.
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โข Unit 1: Introduction to Programmatic Advertising · Understanding the basics and benefits of programmatic advertising, real-time bidding, and demand-side platforms.
โข Unit 2: Data Management Platforms (DMPs) · Learning about data collection, management, and segmentation for improved targeting.
โข Unit 3: Programmatic Ad Formats · Exploring various ad formats, such as display, video, native, and audio ads.
โข Unit 4: Setting Up & Optimizing Programmatic Campaigns · Mastering campaign objectives, budgeting, pacing, targeting, and KPIs.
โข Unit 5: Audience Targeting · Delving into audience segmentation, behavioral targeting, retargeting, and lookalike audiences.
โข Unit 6: Brand Safety & Fraud Prevention · Ensuring ad placement quality, managing whitelists/blacklists, and understanding viewability and verification.
โข Unit 7: Cross-Channel Attribution · Analyzing attribution models, multi-touch attribution, and cross-device tracking for better insights.
โข Unit 8: Privacy & Compliance · Covering GDPR, CCPA, and other privacy regulations, as well as adhering to industry standards.
โข Unit 9: Advanced Programmatic Strategies · Dynamic creative optimization, programmatic guaranteed, and private marketplaces.
โข Unit 10: Future Trends in Programmatic Advertising · Exploring AI, machine learning, and automation in programmatic advertising, and predicting industry developments.
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