Professional Certificate in B2B Pricing Strategies
-- ViewingNowThe Professional Certificate in B2B Pricing Strategies is a comprehensive course that equips learners with essential skills to excel in B2B pricing. This program is crucial for professionals in roles that involve pricing decisions, as it covers the latest strategies and industry best practices.
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GBP £ 140
GBP £ 202
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โข Fundamentals of B2B Pricing: Understanding the basics of B2B pricing, including the differences between B2B and B2C pricing, cost-plus pricing, and value-based pricing.
โข Price Setting Strategies: Exploring various price setting strategies such as competitive pricing, price skimming, and penetration pricing.
โข Price Discrimination and Segmentation: Learning how to price discriminate and segment markets to maximize profits.
โข Customer Value Analysis: Understanding how to analyze customer value and use it to inform pricing decisions.
โข Pricing Psychology: Examining the psychological factors that influence pricing decisions and how to use them to your advantage.
โข Dynamic Pricing: Learning about the use of algorithms and data to set prices in real-time based on supply and demand.
โข Pricing Negotiations: Developing skills for effective pricing negotiations and understanding how to create win-win scenarios.
โข Pricing Metrics and Analytics: Understanding key pricing metrics and how to use analytics to measure and improve pricing performance.
โข Pricing Transformation: Learning how to lead a pricing transformation within an organization and how to overcome common obstacles.
Note: The primary keyword for this course is "B2B Pricing Strategies," and secondary keywords are included in various units as appropriate.
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