Professional Certificate in Pricing Strategy and Tactics
-- ViewingNowProfessional Certificate in Pricing Strategy and Tactics: A comprehensive course that emphasizes the significance of strategic pricing for business success. In an era where pricing plays a pivotal role in commercial decision-making, this program is designed to equip learners with essential skills to drive revenue growth and maximize profits.
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GBP £ 140
GBP £ 202
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โข Fundamentals of Pricing Strategy: An introduction to the basic principles of pricing, including cost-based, value-based, and competition-based pricing.
โข Market Research and Analysis: Techniques for gathering and analyzing market data to inform pricing decisions, including customer segmentation, competitor analysis, and price sensitivity analysis.
โข Pricing Psychology: An examination of the psychological factors that influence consumer perceptions of price, including anchoring, framing, and the decoy effect.
โข Dynamic Pricing: Strategies for adjusting prices in real-time to respond to changes in supply, demand, and competition, including yield management, surge pricing, and demand-based pricing.
โข Pricing Models: A review of common pricing models, including subscription-based, freemium, and pay-what-you-want pricing.
โข Pricing Tactics: Techniques for influencing customer behavior through pricing, including discounts, promotions, and bundling.
โข Pricing Communication: Best practices for communicating prices to customers, including pricing transparency, clarity, and consistency.
โข Pricing Metrics and Analytics: Methods for measuring and analyzing pricing performance, including pricing elasticity, contribution margin, and price waterfall analysis.
โข Pricing Ethics and Regulations: An exploration of the ethical and legal considerations in pricing, including price fixing, discrimination, and deceptive pricing practices.
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