Graduate Certificate in Performance Marketing Funnels
-- ViewingNowThe Graduate Certificate in Performance Marketing Funnels is a comprehensive course designed to meet the growing industry demand for experts in performance marketing. This program focuses on creating and optimizing marketing funnels, which are essential for driving qualified leads, increasing conversions, and maximizing ROI.
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โข Fundamentals of Performance Marketing: An introduction to performance marketing, including its definition, benefits, and key metrics. This unit will cover the basics of paid advertising, search engine optimization (SEO), and conversion rate optimization (CRO).
โข Understanding the Customer Journey: This unit will focus on the various stages of the customer journey, from awareness to consideration, decision, and loyalty. Students will learn how to create effective marketing funnels that guide customers through each stage of the journey.
โข Designing High-Converting Landing Pages: In this unit, students will learn the principles of landing page design, including how to create clear and compelling calls-to-action, how to optimize page layout for maximum conversions, and how to use color, typography, and imagery to enhance the user experience.
โข Paid Advertising Strategies for Performance Marketing: This unit will cover the various paid advertising channels available to performance marketers, including Google Ads, Facebook Ads, and LinkedIn Ads. Students will learn how to create effective ad campaigns, how to target their ads to the right audience, and how to measure and optimize campaign performance.
โข Search Engine Optimization for Performance Marketing: This unit will teach students the basics of SEO, including keyword research, on-page optimization, and link building. Students will learn how to optimize their website and content for search engines, and how to track and analyze their search engine rankings.
โข Conversion Rate Optimization for Performance Marketing: In this unit, students will learn how to optimize their website and landing pages for maximum conversions. They will learn about A/B testing, user testing, and other conversion optimization techniques, and how to use data and analytics to inform their optimization efforts.
โข Retargeting and Remarketing Strategies for Performance Marketing: This unit will cover the basics of retargeting and remarketing, including how to use these techniques to re-engage website visitors and convert them into customers. Students will learn about the various retargeting and remarketing channels available, and how to create effective campaigns that drive
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