Undergraduate Certificate in Performance Marketing Tracking
-- ViewingNowThe Undergraduate Certificate in Performance Marketing Tracking is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This certificate program focuses on the importance of tracking, analyzing, and optimizing the performance of marketing campaigns, a critical aspect of modern business strategy.
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โข Introduction to Performance Marketing: Understanding the fundamentals of performance marketing, its importance, and how it differs from traditional marketing.
โข Tracking Basics: Learning the essentials of tracking in performance marketing, including setting up tracking pixels, servers, and unique identifiers.
โข Web Analytics Tools: Familiarizing with popular web analytics tools such as Google Analytics, Adobe Analytics, and Piwik, and learning how to use them to track and analyze website traffic and user behavior.
โข Conversion Tracking: Understanding the importance of conversion tracking, learning how to set up conversion goals, and tracking the customer journey to optimize marketing campaigns.
โข Attribution Models: Exploring different attribution models used in performance marketing, including last-click, first-click, and linear attribution, and understanding how to use them to optimize marketing strategies.
โข Data Analysis and Reporting: Learning how to analyze and interpret data from tracking and analytics tools, and how to create effective reports for stakeholders.
โข Privacy and Data Security: Understanding the legal and ethical considerations around data collection, storage, and usage in performance marketing, and how to ensure data security and privacy compliance.
โข Advanced Tracking Techniques: Learning advanced tracking techniques such as cross-device tracking, offline tracking, and server-to-server tracking to enhance marketing strategies.
โข Case Studies and Best Practices: Analyzing real-world case studies and learning best practices for performance marketing tracking from industry experts.
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