Postgraduate Certificate in Performance Marketing for E-Learning
-- ViewingNowThe Postgraduate Certificate in Performance Marketing for E-Learning is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This course focuses on performance marketing, a data-driven approach to online marketing that aims to quantify every action taken by potential customers.
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โข Performance Marketing Fundamentals: Understanding key concepts, terminologies, and principles in performance marketing. โข E-Learning Landscape: Exploring the e-learning industry, trends, and opportunities in performance marketing. โข Search Engine Marketing (SEM): Techniques and strategies for effective search engine marketing, including pay-per-click (PPC) campaigns. โข Social Media Advertising: Leveraging social media platforms for targeted advertising and marketing efforts. โข Email Marketing and Automation: Designing, implementing, and optimizing email marketing campaigns and automation workflows. โข Conversion Rate Optimization (CRO): Improving website performance, user experience, and conversion rates. โข Web Analytics and Data-Driven Decision Making: Utilizing web analytics tools, interpreting data, and making informed decisions to improve marketing performance. โข Mobile Marketing: Strategies for optimizing marketing efforts on mobile devices, including app store optimization (ASO). โข Affiliate Marketing Programs: Designing, implementing, and managing successful affiliate marketing programs.
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