Postgraduate Certificate in Marketing Analytics Technology
-- ViewingNowThe Postgraduate Certificate in Marketing Analytics Technology is a comprehensive course that focuses on data-driven decision making in marketing. This course is crucial in today's digital age where businesses rely heavily on data for strategic planning and growth.
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โข Marketing Analytics Fundamentals: Understanding key marketing analytics concepts, principles, and tools.
โข Data Analysis for Marketing: Analyzing and interpreting data to inform marketing decisions.
โข Predictive Analytics in Marketing: Utilizing predictive analytics techniques to forecast customer behavior and marketing outcomes.
โข Marketing Technology Stack: Overview of the latest marketing technology tools and platforms.
โข Customer Relationship Management (CRM) Analytics: Utilizing CRM data to improve marketing effectiveness.
โข Social Media Analytics: Measuring and analyzing social media data to inform marketing strategies.
โข Marketing Attribution Modeling: Identifying how different marketing channels contribute to conversions and sales.
โข Data Visualization for Marketing Analytics: Presenting marketing data in a clear, actionable format.
Note: The above list is not exhaustive, and the actual course content may vary depending on the institution and course requirements.
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