Undergraduate Certificate in Street Marketing Strategies.
-- ViewingNowThe Undergraduate Certificate in Street Marketing Strategies is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving marketing industry. This certificate course focuses on innovative and non-traditional marketing techniques, emphasizing the importance of creative and unconventional strategies to reach and engage target audiences in the modern world.
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โข Understanding Street Marketing Fundamentals • Introduction to street marketing strategies, benefits, and challenges.• Importance of target audience, location selection, and messaging.
โข Guerilla Marketing Techniques • Unconventional marketing tactics, creative ideas, and real-world examples.• Cost-effective and high-impact strategies.
โข Experiential Marketing and Events • Designing immersive brand experiences, pop-up events, and activations.• Measuring event success and participant engagement.
โข Street Art and Murals • Utilizing street art to create brand awareness and build community connections.• Legal and ethical considerations in public art creation.
โข Influencer Marketing • Identifying and collaborating with local influencers and brand ambassadors.• Best practices for influencer partnerships and campaign management.
โข Mobile Marketing and Geotargeting • Leveraging mobile technology for location-based promotions and offers.• Privacy concerns and ethical guidelines in geotargeting.
โข Measurement and Analytics • Tracking and analyzing street marketing campaign performance.• Key performance indicators (KPIs) and return on investment (ROI).
โข Street Marketing Ethics and Compliance • Understanding legal and ethical implications of street marketing.• Best practices for permission-based marketing and avoiding public disturbances.
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