Undergraduate Certificate in Retail ROI Maximization
-- ViewingNowThe Undergraduate Certificate in Retail ROI Maximization is a comprehensive course designed to equip learners with the essential skills needed to maximize retail returns on investment. This program emphasizes the importance of data-driven decision-making, strategic planning, and inventory management in achieving retail success.
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โข Retail Metrics & KPIs: Understanding the essential metrics and key performance indicators (KPIs) in retail, including sales growth, gross margin return on investment (GMROI), and inventory turnover.
โข Inventory Management: Techniques to optimize inventory levels, reduce stockouts and overstocks, and improve inventory turnover.
โข Pricing Strategies: Methods for setting and adjusting prices to maximize profits and revenue, including price skimming, penetration pricing, and dynamic pricing.
โข Promotions & Markdowns: Techniques for creating and managing effective promotions and markdowns to drive traffic and increase sales, while minimizing cannibalization and margin erosion.
โข Customer Lifetime Value: Understanding the concept of customer lifetime value (CLV) and how to calculate and use it to inform marketing and customer retention strategies.
โข Data Analysis & Insights: Techniques for analyzing retail data to uncover insights and make data-driven decisions, including segmentation, cohort analysis, and attribution modeling.
โข Assortment Planning & Range Optimization: Strategies for planning and optimizing product assortments to maximize sales and profitability, including product bundling and category management.
โข Supply Chain Management: Fundamentals of supply chain management in retail, including demand forecasting, lead time management, and supplier negotiations.
โข Omnichannel Retailing: Overview of omnichannel retailing, including the benefits and challenges of integrating online and offline channels, and best practices for implementing an effective omnichannel strategy.
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