Professional Certificate in SPSS for Marketing Strategy
-- ViewingNowThe Professional Certificate in SPSS for Marketing Strategy is a comprehensive course that equips learners with essential skills for data-driven marketing. This program emphasizes the importance of statistical analysis in marketing strategy, using SPSS as a powerful tool to analyze consumer behavior and market trends.
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โข Introduction to SPSS: Understanding the basics of SPSS, its interface, and features.
โข Data Preparation: Cleaning, coding, and transforming data for marketing analysis.
โข Descriptive Statistics: Learning measures of central tendency, dispersion, and distribution.
โข Inferential Statistics: Hypothesis testing, confidence intervals, and statistical significance.
โข Regression Analysis: Predicting marketing outcomes using linear and logistic regression.
โข Factor Analysis: Identifying underlying factors in marketing data.
โข Segmentation and Cluster Analysis: Grouping customers based on purchasing behavior or demographics.
โข Conjoint Analysis: Understanding customer preferences for product features.
โข SPSS for Marketing Strategy: Applying SPSS techniques to marketing strategy development and decision making.
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