Professional Certificate in Applying SPSS in Retail
-- ViewingNowThe Professional Certificate in Applying SPSS in Retail is a comprehensive course designed to equip learners with essential skills in statistical analysis using SPSS software. This program is crucial for professionals working in retail, as it helps them make data-driven decisions, improve customer experience, and increase sales through robust market research and analysis.
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โข Introduction to SPSS: Understanding the basics of SPSS, its interface, and features.
โข Data Preparation: Cleaning, coding, and transforming data for analysis in SPSS.
โข Descriptive Statistics: Generating summary statistics, charts, and graphs in SPSS.
โข Inferential Statistics: Conducting hypothesis testing, t-tests, and ANOVA in SPSS.
โข Regression Analysis: Performing linear and logistic regression analysis in SPSS.
โข Factor Analysis: Identifying underlying factors in data using exploratory and confirmatory factor analysis.
โข Segementation and Cluster Analysis: Grouping customers, products, and stores using segmentation and cluster analysis.
โข Predictive Analytics: Building predictive models for customer behavior, sales, and inventory management.
โข Data Visualization: Creating interactive charts, graphs, and dashboards using SPSS and other tools.
โข Best Practices: Following industry standards and best practices for applying SPSS in retail.
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