Professional Certificate in SPSS for Marketing KPIs
-- ViewingNowThe Professional Certificate in SPSS for Marketing KPIs is a valuable course designed to enhance your ability to make data-driven marketing decisions. This certificate course focuses on teaching you how to utilize SPSS, a powerful analytics tool, to measure and optimize critical marketing Key Performance Indicators (KPIs).
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โข Introduction to SPSS: Understanding the Basics
โข Setting Up and Importing Data for Marketing KPI Analysis
โข Data Cleaning and Preparation in SPSS
โข Descriptive Statistics for Marketing Key Performance Indicators
โข Inferential Statistics and Hypothesis Testing
โข Correlation and Regression Analysis for Marketing KPIs
โข Segmentation and Cluster Analysis
โข Chi-Square and Frequency Analysis for Marketing Data
โข Visualizing Marketing KPIs with SPSS: Charts and Graphs
โข Interpreting Results and Reporting Marketing KPI Findings in SPSS
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