Undergraduate Certificate in Public Relations in NGOs
-- ViewingNowThe Undergraduate Certificate in Public Relations in NGOs is a comprehensive course that equips learners with essential skills for effective communication, community engagement, and media relations in the non-profit sector. This program emphasizes the importance of public relations in building and maintaining a positive image for NGOs, which is crucial in today's interconnected world.
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โข Introduction to Public Relations in NGOs: Understanding PR principles, roles, and functions in non-profit organizations
โข NGO Management: Overview of NGOs, governance, leadership, and management principles
โข PR Strategies for NGOs: Developing and implementing effective PR campaigns for non-profit organizations
โข Media Relations: Building and maintaining relationships with journalists, creating press releases, and handling media inquiries
โข Stakeholder Engagement: Identifying, analyzing, and engaging with key stakeholders to achieve NGO goals
โข Crisis Communication: Managing communication during emergencies and reputation-threatening situations
โข Digital PR: Utilizing social media, email marketing, and content marketing for NGOs
โข PR Measurement and Evaluation: Tracking, analyzing, and reporting PR efforts and outcomes in non-profit organizations
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