Postgraduate Certificate in Quantitative Consumer Perception
-- ViewingNowThe Postgraduate Certificate in Quantitative Consumer Perception is a comprehensive course designed to equip learners with essential skills in quantitative research methods and consumer perception analysis. This course is crucial in today's data-driven world, where businesses rely heavily on consumer insights to make informed decisions.
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Quantitative Research Methods
- Survey design and sampling techniques
- Data collection methods
- Statistical analysis principles
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Consumer Perception
- Perception formation and processing
- Attitude formation and change
- Consumer decision-making process
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Multivariate Data Analysis
- Factor analysis and principal component analysis
- Discriminant analysis and cluster analysis
- Multiple regression and correlation analysis
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Experimental Design and Analysis
- Factorial designs and randomized block designs
- Analysis of variance (ANOVA)
- Covariance and regression analysis
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Statistical Software Applications
- SPSS, SAS, and R programming
- Data management and visualization
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Marketing Research and Analytics
- Market segmentation and positioning
- Conjoint analysis and choice modeling
- Brand equity and customer loyalty measurement
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