Professional Certificate in Lifecycle Marketing for Local Businesses
-- ViewingNowThe Professional Certificate in Lifecycle Marketing for Local Businesses is a crucial course designed to provide learners with essential skills for marketing success in local businesses. This program focuses on the entire customer journey, from acquisition to retention, emphasizing the importance of personalized and automated marketing strategies.
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โข Introduction to Lifecycle Marketing: Understanding the customer journey, marketing funnel, and touchpoints.
โข Customer Segmentation: Identifying target audiences, creating buyer personas, and segmenting customers.
โข Acquisition Strategies: Utilizing inbound and outbound marketing tactics, content marketing, and social media.
โข Engagement Techniques: Implementing email marketing, lead nurturing, and customer loyalty programs.
โข Retention and Upsell Tactics: Maximizing customer lifetime value, cross-selling, and upselling.
โข Measurement and Analysis: Tracking and analyzing key performance indicators, and optimizing campaigns.
โข Local Business Marketing: Adapting lifecycle marketing strategies for small businesses, leveraging local SEO, and building offline relationships.
โข Privacy and Compliance: Ensuring data privacy, complying with regulations, and building trust.
โข Technology Tools: Selecting and using marketing automation, CRM, and analytics platforms for lifecycle marketing.
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