Postgraduate Certificate in Data Driven Marketing Analytics

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The Postgraduate Certificate in Data Driven Marketing Analytics is a career-advancing course designed to equip learners with essential data analysis skills for marketing success. In today's data-driven world, marketers need to leverage data-based insights to make informed decisions, optimize campaigns, and drive growth.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

This certificate course is important as it bridges the gap between marketing and data analytics, providing a comprehensive understanding of key concepts and techniques. With a strong focus on industry demand, the course covers essential tools and platforms used in data-driven marketing, such as Google Analytics, Tableau, and Excel. Learners will gain hands-on experience in data analysis, interpretation, and visualization, enabling them to apply these skills in real-world marketing scenarios. By completing this course, learners will be well-prepared to advance their careers in marketing analytics, a field that is rapidly growing and in high demand across industries.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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้€ฑ2-3ๆ™‚้–“

ใ„ใคใงใ‚‚้–‹ๅง‹

ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Data
โ€ข Statistics & Probability
โ€ข Marketing Metrics & Analysis
โ€ข Data Visualization
โ€ข Digital Analytics Tools
โ€ข Predictive Analytics
โ€ข Customer Relationship Management (CRM)
โ€ข Marketing Campaign Analytics
โ€ข Data Management & Security

ใ‚ญใƒฃใƒชใ‚ขใƒ‘ใ‚น

In today's data-driven world, professionals with skills in data-driven marketing analytics are in high demand. With a Postgraduate Certificate in Data Driven Marketing Analytics, you can tap into this growing market and specialize in various roles. The 3D pie chart above provides a snapshot of some of the top job market trends in the UK for data-driven marketing professionals. 1. **Data Scientist (25%)** - As businesses generate and collect increasing amounts of data, the need for experts who can analyze and interpret this information grows. Data scientists use machine learning, predictive modeling, and statistical analysis to uncover insights and optimize marketing strategies. 2. **Marketing Analyst (30%)** - Marketing analysts focus on understanding consumer behavior, market trends, and the competitive landscape. By analyzing data from multiple sources, marketing analysts help businesses make informed decisions about product development, pricing, promotion, and distribution strategies. 3. **Business Intelligence Developer (20%)** - Business intelligence developers create and maintain the systems and tools that enable data-driven decision-making within an organization. They design and implement dashboards, reports, and other visualizations that help stakeholders understand and act on data. 4. **Digital Marketing Specialist (15%)** - Digital marketing specialists use data and analytics to optimize online marketing campaigns and improve return on investment. They focus on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. 5. **CRM Manager (10%)** - CRM (customer relationship management) managers are responsible for developing and implementing strategies to manage and analyze customer interactions and data throughout the customer lifecycle. They work to improve customer engagement, loyalty, and retention, as well as drive sales growth. With a Postgraduate Certificate in Data Driven Marketing Analytics, you'll gain the skills and knowledge needed to succeed in these high-growth, in-demand roles. By combining marketing expertise with data analysis, you'll be well-positioned to help businesses make data-driven decisions and drive growth in the rapidly evolving world of marketing.

ๅ…ฅๅญฆ่ฆไปถ

  • ไธป้กŒใฎๅŸบๆœฌ็š„ใช็†่งฃ
  • ่‹ฑ่ชžใฎ็ฟ’็†Ÿๅบฆ
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  • ใ‚ณใƒผใ‚นๅฎŒไบ†ใธใฎ็Œฎ่บซ

ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

ใ‚ณใƒผใ‚น็Šถๆณ

ใ“ใฎใ‚ณใƒผใ‚นใฏใ€ใ‚ญใƒฃใƒชใ‚ข้–‹็™บใฎใŸใ‚ใฎๅฎŸ็”จ็š„ใช็Ÿฅ่ญ˜ใจใ‚นใ‚ญใƒซใ‚’ๆไพ›ใ—ใพใ™ใ€‚ใใ‚Œใฏ๏ผš

  • ่ชๅฏใ•ใ‚ŒใŸๆฉŸ้–ขใซใ‚ˆใฃใฆ่ชๅฎšใ•ใ‚Œใฆใ„ใชใ„
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  • ๆญฃๅผใช่ณ‡ๆ ผใฎ่ฃœๅฎŒ

ใ‚ณใƒผใ‚นใ‚’ๆญฃๅธธใซๅฎŒไบ†ใ™ใ‚‹ใจใ€ไฟฎไบ†่จผๆ˜Žๆ›ธใ‚’ๅ—ใ‘ๅ–ใ‚Šใพใ™ใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใ‚’ไป–ใฎใ‚ณใƒผใ‚นใจๅŒบๅˆฅใ™ใ‚‹ใ‚‚ใฎใฏไฝ•ใงใ™ใ‹๏ผŸ

ใ‚ณใƒผใ‚นใ‚’ๅฎŒไบ†ใ™ใ‚‹ใฎใซใฉใ‚Œใใ‚‰ใ„ๆ™‚้–“ใŒใ‹ใ‹ใ‚Šใพใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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ใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ๅ–ๅพ—

่ฉณ็ดฐใชใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ใŠ้€ใ‚Šใ—ใพใ™

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
POSTGRADUATE CERTIFICATE IN DATA DRIVEN MARKETING ANALYTICS
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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