Undergraduate Certificate in International Marketing Plan
-- ViewingNowThe Undergraduate Certificate in International Marketing Plan is a compact and career-oriented course, designed to equip learners with essential skills for success in the global marketplace. This certificate program emphasizes the development of a comprehensive international marketing plan, providing students with a deep understanding of the opportunities and challenges presented by international markets.
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โข International Marketing Foundations: An introduction to the fundamental concepts and theories of international marketing, including the global marketplace, cultural differences, and marketing mix strategies.
โข Market Research and Analysis: Techniques for conducting market research and analysis in an international context, including data collection, interpretation, and reporting.
โข Global Market Entry Strategies: An examination of different market entry strategies for international markets, including exporting, licensing, franchising, and joint ventures.
โข International Advertising and Promotion: An exploration of the challenges and opportunities of international advertising and promotion, including the use of digital and social media channels.
โข International Brand Management: Strategies for managing international brands, including the protection of intellectual property, brand positioning, and global brand architecture.
โข Cross-Cultural Communication: An analysis of the role of cross-cultural communication in international marketing, including the use of language, symbols, and nonverbal communication.
โข Global Supply Chain Management: An overview of the challenges and opportunities of managing global supply chains, including logistics, distribution, and inventory management.
โข Legal and Ethical Considerations in International Marketing: An examination of the legal and ethical considerations of international marketing, including international trade laws, cultural norms, and corporate social responsibility.
Note: The above list of units is not exhaustive, and the actual curriculum for an undergraduate certificate in international marketing plan may vary depending on the institution and program.
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