Graduate Certificate in Consumer Behavior: Statistical Analysis
-- ViewingNowThe Graduate Certificate in Consumer Behavior: Statistical Analysis is a specialized course that provides learners with essential skills in statistical analysis and consumer behavior. This program is designed to meet the growing industry demand for professionals who can analyze consumer behavior data and make data-driven decisions.
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โข Statistical Theory: Introduction to statistical concepts, probability theory, and distributions.
โข Data Analysis Techniques: Descriptive and inferential statistics, including hypothesis testing and confidence intervals.
โข Regression Analysis: Simple and multiple linear regression, model selection, and diagnostics.
โข Experimental Design: Principles of experimental design, randomization, and replication.
โข Multivariate Analysis: Factor analysis, cluster analysis, and discriminant analysis.
โข Survey Research Methods: Designing and implementing surveys, sampling strategies, and data collection methods.
โข Consumer Decision-Making Models: Understanding consumer decision-making processes and behavior.
โข Consumer Neuroscience: The application of neuroscience methods to understanding consumer behavior.
โข Advanced Statistical Modeling: Nonlinear regression, time series analysis, and panel data analysis.
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