Graduate Certificate in Online Advertising.
-- ViewingNowThe Graduate Certificate in Online Advertising is a crucial course designed to meet the growing industry demand for digital advertising expertise. This certificate program equips learners with essential skills for career advancement in the rapidly evolving online advertising landscape.
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โข Digital Advertising Fundamentals: Understanding the basics of online advertising, including display, search, social media, and mobile advertising.
โข Search Engine Marketing (SEM): Learning the strategies and techniques for effective search engine marketing, including keyword research, ad creation, and campaign management.
โข Social Media Advertising: Exploring the opportunities and best practices for advertising on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
โข Display Advertising: Delving into the world of display advertising, including banner ads, rich media, and programmatic buying.
โข Mobile Advertising: Examining the unique opportunities and challenges of mobile advertising, including in-app advertising, mobile web, and location-based targeting.
โข Analytics for Online Advertising: Learning how to measure and optimize the effectiveness of online advertising campaigns using tools like Google Analytics and other analytics platforms.
โข Ad Operations and Campaign Management: Understanding the technical and operational aspects of online advertising, including ad serving, trafficking, and reporting.
โข Ethics and Compliance in Online Advertising: Exploring the ethical considerations and legal requirements for online advertising, including privacy, transparency, and fraud prevention.
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