Graduate Certificate in Wine Pricing And Merchandising
-- ViewingNowThe Graduate Certificate in Wine Pricing and Merchandising is a comprehensive course designed to equip learners with the essential skills required to excel in the wine industry. This program focuses on the business aspects of wine, including pricing and merchandising strategies, crucial for career advancement in this field.
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GBP £ 140
GBP £ 202
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โข Wine Industry Analysis: Understanding the market trends, consumer behavior, and competitive landscape of the wine industry.
โข Wine Pricing Strategies: Exploring various pricing models, cost analysis, and pricing psychology to maximize profits.
โข Wine Merchandising: Techniques to increase sales, improve customer experience, and create eye-catching wine displays.
โข Wine Marketing: Effective marketing strategies, branding, and promotions to reach target audiences and boost sales.
โข Wine Sales Channels: Overview of on-premise, off-premise, and e-commerce channels, their advantages and challenges.
โข Wine Importing and Distributing: Understanding the legal requirements, logistics, and business models of wine importing and distribution.
โข Wine and Food Pairing: The art and science of pairing wine with food, and its impact on sales and customer satisfaction.
โข Wine Technology: Overview of wine-related technologies, including inventory management, wine apps, and e-commerce platforms.
โข Wine Event Planning: Organizing and promoting wine tastings, festivals, and other events to enhance brand awareness and sales.
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