Graduate Certificate in Digital Retail Market Analytics
-- ViewingNowThe Graduate Certificate in Digital Retail Market Analytics is a vital course designed to equip learners with essential skills in the rapidly evolving retail market. This program focuses on digital analytics, a critical area of demand in today's technology-driven business environment.
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โข Digital Retail Fundamentals: Understanding the digital retail landscape, key players, and trends
โข Market Research Methods: Quantitative and qualitative research techniques for digital retail analytics
โข Data Analytics Tools: Hands-on experience with tools like Python, R, Excel, and SQL for data analysis
โข Customer Analytics: Utilizing data to understand customer behavior, preferences, and trends
โข Competitive Analysis: Evaluating competitors' strategies, strengths, and weaknesses in the digital retail space
โข Market Segmentation and Targeting: Identifying and analyzing target markets and creating effective marketing strategies
โข Product Analytics: Analyzing product performance, pricing, and promotions in the digital retail market
โข Data Visualization: Presenting data insights through effective charts, graphs, and dashboards
โข Ethical Considerations: Understanding the ethical implications of data analysis in digital retail market analytics
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