Undergraduate Certificate in Market Analytics for Services
-- ViewingNowThe Undergraduate Certificate in Market Analytics for Services is a compact, career-oriented program designed to equip learners with essential skills for success in the high-demand field of market analytics. This course emphasizes the practical application of analytical tools and techniques, empowering students to make data-driven decisions that drive business growth.
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โข Introduction to Market Analytics for Services: Basics of market analytics, understanding the importance of data analysis in service-based industries.
โข Data Collection Techniques: Surveys, interviews, focus groups, and secondary data sources.
โข Data Analysis Tools: Excel, R, Python, SQL, and Tableau for data analysis and visualization.
โข Market Segmentation: Techniques for segmenting service markets, understanding customer needs and preferences.
โข Competitive Analysis: Identifying and analyzing competitors, understanding market positioning.
โข Service Quality Metrics: Measuring service quality using SERVQUAL, SERVPERF, and other models.
โข Predictive Analytics: Using statistical models and machine learning algorithms for predicting market trends.
โข Market Research Ethics: Understanding ethical considerations in market research, ensuring data privacy and confidentiality.
โข Communicating Insights: Presenting data insights to stakeholders, telling a compelling story with data.
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