Undergraduate Certificate in Psychology of Advertising Communication
-- ViewingNowThe Undergraduate Certificate in Psychology of Advertising Communication is a compact, career-focused course, designed to equip learners with vital skills in the psychology behind effective advertising communication. This certificate course emphasizes the importance of understanding consumer behavior, emotions, and decision-making processes in creating compelling advertising campaigns.
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โข Introduction to Psychology of Advertising Communication: Understanding the fundamental principles and theories of psychology as they apply to advertising and communication.
โข Consumer Behavior: Examining the psychological and social factors that influence consumer decision-making and purchasing habits.
โข Persuasion and Influence: Analyzing the techniques and strategies used to persuade and influence consumer behavior through advertising communication.
โข Brand Psychology: Exploring the role of psychology in branding, including brand identity, brand personality, and brand loyalty.
โข Advertising Design and Psychology: Examining the visual elements of advertising and how they impact consumer perception and response.
โข Cognitive Psychology in Advertising: Understanding how consumers process and remember advertising messages, and the role of memory in advertising effectiveness.
โข Emotional Advertising: Analyzing the use of emotion in advertising and its impact on consumer behavior.
โข Social Psychology in Advertising: Exploring how social factors, such as conformity and social norms, influence consumer behavior and advertising effectiveness.
โข Psychology of Advertising Ethics: Examining the ethical considerations and implications of psychological principles in advertising communication.
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