Undergraduate Certificate in Market Research in Yao
-- ViewingNowThe Undergraduate Certificate in Market Research at Yao is a comprehensive program designed to equip learners with essential skills for career advancement in this high-demand field. This certificate course emphasizes the importance of data-driven decision making, teaching learners how to gather, analyze, and interpret market research data to drive business success.
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โข Fundamentals of Market Research: Understanding the research process, data collection methods, and analysis techniques.
โข Quantitative Research Methods: Learning survey design, sampling, and statistical analysis in market research.
โข Qualitative Research Methods: Focusing on interviewing, focus groups, and observation for in-depth insights.
โข Market Segmentation and Targeting: Analyzing customer groups, choosing target markets, and positioning strategies.
โข Consumer Behavior: Examining how customers make decisions and the factors influencing their choices.
โข Market Research Tools and Software: Mastering tools for data visualization, management, and analysis.
โข Marketing Analytics: Interpreting data to make informed marketing decisions and optimize performance.
โข Ethical Considerations in Market Research: Understanding ethical principles, guidelines, and best practices.
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