Graduate Certificate in Marketing Analytics Diagrams
-- ViewingNowThe Graduate Certificate in Marketing Analytics is a crucial course designed to meet the growing industry demand for data-driven marketing professionals. This program equips learners with essential skills in consumer analysis, digital marketing, and marketing metrics, enabling them to make informed, strategic decisions that drive business growth.
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โข Marketing Analytics Foundations: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Data Visualization: Learning to present data in a clear and visually appealing manner to facilitate decision making.
โข Statistical Analysis: Gaining insights into statistical methods and techniques for marketing analysis.
โข Market Research Methods: Exploring various research methodologies to gather and analyze marketing data.
โข Digital Marketing Analytics: Focusing on the collection, analysis, and interpretation of digital marketing data.
โข Predictive Analytics: Delving into the use of statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.
โข Customer Relationship Management (CRM) Analytics: Examining the role of CRM systems in marketing analytics and how to leverage CRM data for better decision making.
โข Social Media Analytics: Understanding the basics of social media analytics and how to measure the effectiveness of social media campaigns.
โข Marketing Attribution: Learning to assign credit to various marketing touchpoints in the customer journey.
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