Graduate Certificate in DIY Employer Branding
-- ViewingNowThe Graduate Certificate in DIY Employer Branding is a compact and career-advancing course designed to equip learners with the skills to build, implement, and manage effective employer branding strategies. In today's competitive job market, companies with strong employer brands have a significant advantage in attracting and retaining top talent.
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Employer Branding Strategy – Developing a strong employer branding strategy is crucial for attracting and retaining top talent. This unit covers the key elements of a successful strategy, including researching your target audience, defining your employer value proposition, and creating a consistent brand narrative.
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DIY Employer Branding Tools – In this unit, students will learn about various DIY employer branding tools and techniques that can help them effectively communicate their employer brand to potential candidates. This includes topics such as social media management, content creation, and employee advocacy.
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Candidate Experience – Creating a positive candidate experience is a critical component of a successful employer branding strategy. This unit explores best practices for designing a seamless and engaging candidate experience, from job postings and applications to interviews and onboarding.
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Measuring Employer Brand Success – In this unit, students will learn how to measure the success of their employer branding efforts. This includes topics such as developing key performance indicators (KPIs), tracking data and analytics, and using feedback to continuously improve the employer brand.
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Building an Employer Branding Team – Effective employer branding requires collaboration and alignment across multiple teams and stakeholders. This unit covers best practices for building and managing an employer branding team, including identifying key roles and responsibilities, establishing cross-functional partnerships, and developing a communication plan.
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Crisis Management – Employer branding crises can happen suddenly and without warning, causing significant damage to a company's reputation and bottom line. This unit explores best practices for managing employer branding crises, including developing a crisis communication plan, responding quickly and transparently, and learning from mistakes.
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Creating a Diverse and Inclusive Employer Brand – In today's increasingly diverse and inclusive workforce, creating an employer brand that resonates with candidates from all backgrounds is more important than ever. This unit covers best practices for developing a diverse and inclusive employer brand, including identifying and
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