Postgraduate Certificate in Campaign Management and CRM
-- ViewingNowThe Postgraduate Certificate in Campaign Management and CRM is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This certificate program emphasizes the importance of customer relationship management (CRM) and campaign management in today's data-driven marketing landscape.
5,100+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Campaign Planning and Strategy: Understanding the campaign planning process, developing a campaign strategy, setting campaign goals and KPIs.
โข CRM Fundamentals: Introduction to CRM, benefits of CRM, different types of CRM systems.
โข Customer Segmentation: Techniques for customer segmentation, understanding customer behavior, using segmentation for campaign targeting.
โข Data Analysis for Campaign Management: Analyzing campaign data, using data to optimize campaigns, measuring campaign success.
โข CRM Integration with Marketing Automation: Integrating CRM with marketing automation tools, using automation for campaign management.
โข Campaign Execution and Measurement: Executing a campaign, measuring campaign performance, analyzing results and adjusting strategies.
โข Customer Lifecycle Management: Understanding the customer lifecycle, managing the customer experience at each stage of the lifecycle.
โข CRM Data Management: Managing CRM data, data quality, data privacy, and data security.
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