Graduate Certificate in Salon Business Market Research
-- ViewingNowThe Graduate Certificate in Salon Business Market Research is a specialized course designed for professionals seeking to excel in the beauty industry. It focuses on market research, a critical skill for making informed business decisions.
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โข Market Research Fundamentals: Understanding the importance of market research and its role in salon business success.
โข Salon Industry Analysis: Examining the current state and trends of the salon industry, including customer preferences and market size.
โข Competitive Analysis: Identifying and analyzing key competitors in the salon market, including their strengths, weaknesses, and market position.
โข Customer Research: Techniques for gathering and analyzing customer feedback, including surveys, focus groups, and interviews.
โข Market Segmentation: Strategies for segmenting the salon market and targeting specific customer groups.
โข Salon Branding and Positioning: Developing a unique brand identity and positioning strategy for a salon business.
โข Salon Marketing Research: Conducting research to inform salon marketing strategies, including target audience, messaging, and channels.
โข Salon Pricing Research: Understanding the factors that influence salon pricing and conducting research to inform pricing strategies.
โข Salon Location Analysis: Researching and analyzing potential salon locations, including demographics, foot traffic, and competition.
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