Professional Certificate in Strategic Marketing for Web Developers
-- ViewingNowThe Professional Certificate in Strategic Marketing for Web Developers is a valuable course that bridges the gap between web development and marketing. This certification is essential in today's digital age, where businesses require developers who understand marketing strategies to create effective online platforms.
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โข Strategic Marketing Foundations: Understanding the basics of marketing, market research, and buyer personas. โข Digital Marketing Channels: Exploring various digital marketing channels, including email, social media, search engines, and content marketing. โข Search Engine Optimization (SEO): Learning how to optimize websites for search engines to improve visibility and attract organic traffic. โข Pay-Per-Click (PPC) Advertising: Understanding the principles of PPC advertising, keyword research, and campaign management. โข Web Analytics: Analyzing website data and user behavior to make informed marketing decisions. โข Conversion Rate Optimization (CRO): Improving website conversion rates through effective design, user experience, and copywriting. โข Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with audiences, and drive website traffic. โข Content Marketing Strategy: Developing a content marketing strategy to attract, engage, and retain customers. โข Email Marketing: Building and managing email lists, creating effective email campaigns, and measuring results.
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