Undergraduate Certificate in MBA Customer Behavior
-- ViewingNowThe Undergraduate Certificate in MBA Customer Behavior is a comprehensive course that focuses on the study of consumer behavior and its application in the business world. This program emphasizes the importance of understanding customer needs, preferences, and decision-making processes in developing effective marketing strategies.
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โข Understanding Customer Behavior
โข Customer Segmentation and Positioning
โข Customer Relationship Management (CRM)
โข Consumer Decision-Making Process
โข Marketing Ethics and Social Responsibility
โข Psychological Factors in Customer Behavior
โข Market Research and Analysis
โข Customer Lifetime Value (CLV) and Retention
โข Digital Marketing and Customer Analytics
โข Sales Management and Customer Engagement
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