Postgraduate Certificate in Media Buying with Social Media
-- ViewingNowThe Postgraduate Certificate in Media Buying with Social Media is a comprehensive course that focuses on the rapidly evolving fields of media buying and social media advertising. This certification is crucial for individuals seeking to advance their careers in marketing, advertising, and communications, as it provides in-depth knowledge and skills necessary to develop and implement effective media buying strategies across various platforms.
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โข Unit 1: Introduction to Media Buying & Social Media
โข Unit 2: Understanding the Media Landscape & Key Players
โข Unit 3: Social Media Platforms: Ad Formats & Best Practices
โข Unit 4: Audience Targeting & Segmentation
โข Unit 5: Campaign Planning & Strategy
โข Unit 6: Media Buying Processes & Negotiations
โข Unit 7: Campaign Analysis & Optimization
โข Unit 8: Legal & Ethical Considerations in Media Buying
โข Unit 9: Future Trends in Media Buying & Social Media
โข Unit 10: Capstone Project: Media Buying Strategy for Social Media
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