Postgraduate Certificate in Project Management for Referral Marketing
-- ViewingNowThe Postgraduate Certificate in Project Management for Referral Marketing is a comprehensive course designed to equip learners with the essential skills needed to excel in project management within the referral marketing industry. This course highlights the importance of project management in achieving business goals and emphasizes the role of referral marketing in driving customer acquisition and retention.
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โข Project Initiation: Including project charter, stakeholder analysis, and project selection methods.
โข Project Planning: Including work breakdown structure, project schedule, and risk management plan.
โข Project Execution: Including project team management, quality assurance, and communication plan.
โข Project Monitoring and Control: Including performance tracking, change control, and progress reporting.
โข Project Closure: Including project evaluation, lessons learned, and handover to operations.
โข Referral Marketing Strategy: Including referral source development, referral message design, and incentive programs.
โข Digital Marketing Techniques: Including social media, email, and content marketing for referral programs.
โข Ethics and Compliance in Project Management and Referral Marketing.
โข Legal Aspects in Referral Marketing: Including data privacy, anti-spam, and referral fraud prevention.
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