Professional Certificate in Online PR Marketing
-- ViewingNowThe Professional Certificate in Online PR Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital public relations. This program focuses on the importance of building and maintaining a strong online presence for individuals and organizations.
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GBP £ 140
GBP £ 202
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โข Online PR Foundation: Understanding the basics of online public relations, including its importance, benefits, and how it differs from traditional PR. โข Developing an Online PR Strategy: Creating a comprehensive and effective online PR strategy that aligns with business goals and targets the right audience. โข Media Relations in the Digital Age: Building and maintaining relationships with digital influencers, bloggers, and journalists to secure positive media coverage. โข Social Media and Online PR: Leveraging social media platforms for PR purposes, including reputation management, crisis communication, and community engagement. โข Content Marketing for Online PR: Creating and distributing high-quality content to engage audiences, build brand awareness, and establish thought leadership. โข Online PR Measurement and Analytics: Tracking and analyzing online PR efforts to measure ROI, identify trends, and optimize future campaigns. โข SEO and Online PR: Understanding the relationship between search engine optimization and online PR, and how to use SEO strategies to improve online visibility and reputation. โข Online Crisis Management: Developing a crisis communication plan and responding to negative publicity or online attacks in a timely and effective manner. โข Ethics in Online PR: Understanding the ethical considerations and best practices in online PR, including transparency, disclosure, and privacy.
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