Graduate Certificate in B2C Marketing Research
-- ViewingNowThe Graduate Certificate in B2C Marketing Research is a career-advancing course designed to equip learners with essential skills in consumer behavior, marketing analytics, and research methodologies. This program is crucial in today's industry, where understanding consumer needs and preferences is paramount for business success.
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• B2C Marketing Research: An Overview
• Secondary Research in B2C Marketing
• Primary Research Methods in B2C Marketing
• Target Market Segmentation in B2C Marketing
• Customer Satisfaction and Loyalty Research
• Brand Positioning and Equity Research
• Digital Marketing Analytics in B2C
• Market Trends and Competitive Analysis
• Communicating Research Findings in B2C Marketing
• Ethical Considerations in B2C Marketing Research
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