Professional Certificate in Price Sensitivity Analysis
-- ViewingNowThe Professional Certificate in Price Sensitivity Analysis is a comprehensive course designed to equip learners with the essential skills to analyze and optimize pricing strategies. This course is critical for professionals in various industries such as finance, marketing, and business strategy, where pricing plays a crucial role in business success.
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โข Introduction to Price Sensitivity Analysis: Understanding the concept, importance, and objectives of price sensitivity analysis.
โข Market Research and Data Collection: Identifying data sources, collecting primary and secondary data, and preparing data for price sensitivity analysis.
โข Price Sensitivity Measurement Techniques: Exploring different methods, including Van Westendorp's Price Sensitivity Meter, Gabor-Granger method, and conjoint analysis.
โข Segmentation and Targeting: Dividing the market into segments based on price sensitivity, selecting target segments, and creating a pricing strategy.
โข Price Elasticity and Price Setting: Understanding the relationship between price and demand, and determining optimal pricing levels.
โข Competitor Price Analysis: Monitoring competitors' pricing strategies, analyzing their strengths and weaknesses, and adjusting pricing based on the findings.
โข Price Discrimination and Price Bundling: Utilizing price discrimination techniques, such as peak pricing, and implementing price bundling strategies.
โข Communication and Implementation: Communicating pricing strategies to stakeholders, implementing changes, and monitoring results.
โข Case Studies and Real-World Applications: Examining real-world examples of price sensitivity analysis and applying the learned concepts to practical situations.
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