Postgraduate Certificate in Economics for Marketing Managers
-- ViewingNowThe Postgraduate Certificate in Economics for Marketing Managers is a rigorous course designed to empower marketing professionals with a solid understanding of economic principles and their application in strategic decision-making. In an increasingly competitive global economy, this program is essential for professionals seeking to advance their careers by developing a deeper insight into market dynamics, consumer behavior, and the impact of economic trends on business performance.
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GBP £ 140
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โข Advanced Microeconomics:
Exploring the principles of microeconomics in-depth, focusing on consumer and producer behavior, market structures, and market failures.
โข Macroeconomic Theory and Policy:
Understanding the aggregate economic variables, including national income, inflation, and unemployment, and the government's role in managing the economy.
โข Econometrics for Marketing Managers:
Applying statistical methods and models to analyze economic data, enabling marketing managers to make informed decisions based on data-driven insights.
โข Industrial Organization and Competition Policy:
Examining the structure, conduct, and performance of industries and the role of competition policy in promoting market efficiency and consumer welfare.
โข Game Theory and Strategic Decision Making:
Analyzing strategic decision-making in various contexts, including oligopolies, auctions, and negotiations, to develop a deeper understanding of competitive dynamics.
โข International Trade and Policy:
Understanding the principles of international trade, the determinants of trade patterns, and the impact of trade policies on firms and economies.
โข Economic Analysis of Marketing Channels:
Analyzing the economic aspects of marketing channels, including pricing, distribution, and promotion strategies, to optimize marketing performance.
โข Economics of Digital Platforms and E-commerce:
Exploring the economic implications of digital platforms, multi-sided markets, and e-commerce, and their impact on marketing strategies and consumer behavior.
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