Graduate Certificate in Teaching SEO
-- ViewingNowThe Graduate Certificate in Teaching SEO is a comprehensive course designed to meet the growing industry demand for SEO professionals. This program equips learners with essential skills required to thrive in the digital marketing landscape.
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โข Fundamentals of SEO: Introduction to search engine optimization, including an overview of ranking factors, on-page and off-page optimization strategies, and the importance of keyword research. โข Keyword Research and Analysis: Techniques and tools for conducting comprehensive keyword research, understanding search intent, and analyzing keyword data to inform SEO strategies. โข On-Page Optimization: Best practices for optimizing website content, meta tags, and site architecture to improve search engine rankings and user experience. โข Off-Page Optimization: Strategies for building high-quality backlinks, promoting content, and engaging in online communities to improve search engine visibility and authority. โข Technical SEO: Understanding of website architecture, HTML, CSS, JavaScript, and server optimization to improve site speed, mobile responsiveness, and other technical SEO factors. โข SEO Analytics and Reporting: Techniques for tracking and analyzing SEO performance, using tools like Google Analytics and Search Console, and creating data-driven reports to inform SEO strategy. โข Local SEO: Best practices for optimizing local business listings, managing online reviews, and implementing local link building strategies to improve local search rankings. โข SEO for E-commerce: Strategies for optimizing product pages, managing product reviews, and implementing schema markup to improve e-commerce site visibility and conversions.
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