Undergraduate Certificate in Mandarin-English E-Business Management
-- ViewingNowThe Undergraduate Certificate in Mandarin-English E-Business Management is a comprehensive program designed to meet the growing industry demand for professionals with a strong foundation in e-business and bilingual communication skills. This course emphasizes the importance of understanding global markets, particularly China, and mastering Mandarin-English bilingual capabilities.
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GBP £ 140
GBP £ 202
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โข Mandarin-English E-Business Vocabulary: This unit will cover the basic vocabulary needed for managing e-business in both Mandarin and English.
โข Mandarin Business Communication: Students will learn the fundamentals of business communication in Mandarin, including email and phone etiquette, negotiating, and presenting.
โข Cross-Cultural E-Business Management: This unit will examine the cultural differences between China and the Western world, and how these differences impact e-business management.
โข E-Commerce Platforms in China: Students will learn about the most popular e-commerce platforms in China, such as Alibaba, JD.com, and Tmall, and how to use them for e-business.
โข Digital Marketing in China: This unit will cover the unique aspects of digital marketing in China, including social media, mobile payments, and online advertising.
โข Legal and Regulatory Environment in China: Students will learn about the legal and regulatory environment for e-business in China, including intellectual property laws and data privacy regulations.
โข Supply Chain Management in China: This unit will cover the basics of supply chain management in China, including logistics, inventory management, and sourcing.
โข Financial Management in China: Students will learn about the financial management of e-business in China, including accounting, financial reporting, and taxation.
โข Project Management in E-Business: This unit will cover the basics of project management in e-business, including project planning, execution, and control.
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