Graduate Certificate in Mandarin-English Web Copywriting
-- ViewingNowThe Graduate Certificate in Mandarin-English Web Copywriting is a career-advancing course designed to meet the growing industry demand for bi-lingual web copywriters. This program equips learners with the essential skills necessary to excel in the competitive online market, where effective communication in Mandarin and English is key.
4,909+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
ใใฎใณใผในใซใคใใฆ
100%ใชใณใฉใคใณ
ใฉใใใใงใๅญฆ็ฟ
ๅ ฑๆๅฏ่ฝใช่จผๆๆธ
LinkedInใใญใใฃใผใซใซ่ฟฝๅ
ๅฎไบใพใง2ใถๆ
้ฑ2-3ๆ้
ใใคใงใ้ๅง
ๅพ ๆฉๆ้ใชใ
ใณใผใน่ฉณ็ดฐ
โข Unit 1: Introduction to Mandarin-English Web Copywriting – concepts, history, and best practices.
โข Unit 2: Mandarin and English Language Fundamentals for Copywriting – grammar, vocabulary, and cultural considerations.
โข Unit 3: Market Research for Mandarin-English Web Copywriting – target audiences, competitor analysis, and market trends.
โข Unit 4: SEO for Mandarin-English Web Copywriting – keyword research, on-page and off-page optimization, and analytics.
โข Unit 5: Crafting Compelling Headlines – structure, tone, and cultural nuances.
โข Unit 6: Writing Effective Body Copy – clarity, brevity, and persuasive techniques.
โข Unit 7: Calls-to-Action – design, placement, and testing strategies.
โข Unit 8: Localization & Transcreation – translating concepts, cultural adaptation, and linguistic accuracy.
โข Unit 9: Content Strategy for Mandarin-English Web Copywriting – content calendars, workflow management, and performance measurement.
โข Unit 10: Legal and Ethical Considerations for Mandarin-English Web Copywriting – intellectual property, disclosures, and privacy concerns.
ใญใฃใชใขใใน
ๅ ฅๅญฆ่ฆไปถ
- ไธป้กใฎๅบๆฌ็ใช็่งฃ
- ่ฑ่ชใฎ็ฟ็ๅบฆ
- ใณใณใใฅใผใฟใผใจใคใณใฟใผใใใใขใฏใปใน
- ๅบๆฌ็ใชใณใณใใฅใผใฟใผในใญใซ
- ใณใผในๅฎไบใธใฎ็ฎ่บซ
ไบๅใฎๆญฃๅผใช่ณๆ ผใฏไธ่ฆใใขใฏใปใทใใชใใฃใฎใใใซ่จญ่จใใใใณใผในใ
ใณใผใน็ถๆณ
ใใฎใณใผในใฏใใญใฃใชใข้็บใฎใใใฎๅฎ็จ็ใช็ฅ่ญใจในใญใซใๆไพใใพใใใใใฏ๏ผ
- ่ชๅฏใใใๆฉ้ขใซใใฃใฆ่ชๅฎใใใฆใใชใ
- ่ชๅฏใใใๆฉ้ขใซใใฃใฆ่ฆๅถใใใฆใใชใ
- ๆญฃๅผใช่ณๆ ผใฎ่ฃๅฎ
ใณใผในใๆญฃๅธธใซๅฎไบใใใจใไฟฎไบ่จผๆๆธใๅใๅใใพใใ
ใชใไบบใ ใใญใฃใชใขใฎใใใซ็งใใกใ้ธใถใฎใ
ใฌใใฅใผใ่ชญใฟ่พผใฟไธญ...
ใใใใ่ณชๅ
ใณใผในๆ้
- ้ฑ3-4ๆ้
- ๆฉๆ่จผๆๆธ้ ้
- ใชใผใใณ็ป้ฒ - ใใคใงใ้ๅง
- ้ฑ2-3ๆ้
- ้ๅธธใฎ่จผๆๆธ้ ้
- ใชใผใใณ็ป้ฒ - ใใคใงใ้ๅง
- ใใซใณใผในใขใฏใปใน
- ใใธใฟใซ่จผๆๆธ
- ใณใผในๆๆ
ใณใผในๆ ๅ ฑใๅๅพ
ไผ็คพใจใใฆๆฏๆใ
ใใฎใณใผในใฎๆฏๆใใฎใใใซไผ็คพ็จใฎ่ซๆฑๆธใใชใฏใจในใใใฆใใ ใใใ
่ซๆฑๆธใงๆฏๆใใญใฃใชใข่จผๆๆธใๅๅพ
