Graduate Certificate in Shopper Psychology Metrics
-- ViewingNowThe Graduate Certificate in Shopper Psychology Metrics is a comprehensive course that dives into the fascinating world of consumer behavior and decision-making. This program is crucial for professionals aiming to excel in marketing, retail, and customer experience fields.
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โข Shopper Psychology Fundamentals: An introduction to the key principles and concepts of shopper psychology, including consumer behavior, perception, and motivation.
โข Data Analysis for Shopper Psychology: This unit covers statistical methods and data analysis techniques used to measure and interpret shopper behavior.
โข Shopper Segmentation and Profiling: Students will learn how to segment and profile shoppers based on their behavior, demographics, and psychographics.
โข Eye-Tracking and Neuromarketing Techniques: An examination of the latest technologies and methods used to measure shopper attention and engagement, including eye-tracking and neuromarketing.
โข In-store Experience Design: This unit focuses on designing store environments and layouts that optimize shopper experience, engagement, and sales.
โข Digital Shopper Psychology: An exploration of the unique psychological factors that influence online shopping behavior, including website design, user experience, and social media.
โข Shopper Metrics and Analytics: Students will learn how to measure and analyze shopper behavior using various metrics and analytical tools.
โข Experimental Research Methods for Shopper Psychology: An introduction to experimental research methods used to test hypotheses and measure the impact of various shopper psychology interventions.
โข Ethical Considerations in Shopper Psychology Research: This unit covers the ethical considerations and guidelines for conducting research in shopper psychology.
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