Postgraduate Certificate in SME Marketing Research
-- ViewingNowThe Postgraduate Certificate in SME Marketing Research is a comprehensive course designed to equip learners with essential skills for success in the dynamic world of SME marketing. This course emphasizes the importance of data-driven decision-making in marketing, providing learners with the knowledge and tools necessary to conduct rigorous marketing research and analysis.
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โข Market Research Fundamentals: Understanding the role of market research in SMEs, research design, data collection methods, and analysis techniques.
โข Competitive Analysis: Identifying competitors, analyzing their strategies, and determining strengths, weaknesses, opportunities, and threats (SWOT).
โข Customer Segmentation & Profiling: Techniques to segment markets, understand customer needs, behaviors, and preferences, and create customer profiles for SMEs.
โข Brand Management: Building and managing strong brands, brand positioning, and brand equity for SMEs.
โข Product & Service Innovation: Identifying new opportunities, creating and launching innovative products and services, and managing the product/service lifecycle.
โข Digital Marketing Research: Utilizing digital tools and platforms, social media analytics, and search engine optimization (SEO) for SME marketing research.
โข Marketing Metrics & Analytics: Measuring and analyzing marketing performance, return on investment (ROI), and key performance indicators (KPIs) for SMEs.
โข Marketing Ethics & Compliance: Understanding ethical considerations, legal requirements, and cultural sensitivities in SME marketing research.
โข Case Studies & Applications: Applying market research concepts, theories, and tools to real-world SME marketing challenges and opportunities.
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