Undergraduate Certificate in Retail Marketing Mix
-- ViewingNowThe Undergraduate Certificate in Retail Marketing Mix is a comprehensive course designed to provide learners with essential skills in retail marketing. With the retail industry rapidly evolving, this course focuses on the four key components of the marketing mix - product, price, place, and promotion - to equip learners with the knowledge and skills necessary to succeed in this competitive field.
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GBP £ 140
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โข Principles of Retail Marketing: Understanding the fundamentals of retail marketing, including target market identification, consumer behavior, and market research.
โข Product Management in Retail: Learning about product assortment, pricing strategies, product lifecycle, and product development in the retail context.
โข Retail Pricing Strategies: Exploring various pricing tactics such as cost-plus pricing, competitive pricing, and value-based pricing to maximize profitability.
โข Retail Promotion Techniques: Investigating promotional methods, including sales promotions, advertising, public relations, and personal selling, to drive consumer traffic and increase sales.
โข Distribution Channels and Inventory Management: Examining different distribution strategies, supply chain management, and inventory control techniques to optimize product availability and minimize costs.
โข Retail Merchandising and Visual Display: Understanding the importance of visual merchandising, store layout, and product placement to enhance the shopping experience and boost sales.
โข Digital Retail Marketing: Exploring e-commerce platforms, social media marketing, mobile marketing, and email marketing to effectively reach and engage with today's connected consumers.
โข Retail Analytics and Performance Metrics: Learning how to use data-driven insights to measure marketing performance, identify trends, and make informed decisions.
โข Ethical Considerations in Retail Marketing: Discussing ethical issues in retail marketing, such as privacy concerns, truthful advertising, and sustainable business practices.
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