Undergraduate Certificate in Communicating in Crises
-- ViewingNowThe Undergraduate Certificate in Communicating in Crises is a compact, career-focused course that equips learners with essential skills to navigate and mitigate communication challenges during critical situations. With a curriculum designed by industry experts, this program bridges the gap between academic theory and real-world application, making it highly relevant in today's fast-paced, unpredictable business environment.
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โข Crisis Communication Fundamentals: Understanding the principles and best practices for effective communication during a crisis situation.
โข Risk Assessment and Crisis Planning: Identifying potential crises and developing strategies to mitigate and communicate during these events.
โข Media Relations in Crises: Building and maintaining relationships with the media during a crisis to ensure accurate and timely reporting.
โข Social Media and Crisis Communication: Utilizing social media as a tool for communicating during a crisis and managing online reputation.
โข Crisis Leadership and Decision Making: Developing leadership skills and decision-making strategies for managing crises.
โข Crisis Communication Training and Exercises: Designing and implementing training programs and exercises to prepare for crises.
โข Ethics in Crisis Communication: Examining the ethical considerations and dilemmas that arise during a crisis.
โข Case Studies in Crisis Communication: Analyzing real-world examples of crisis communication to understand best practices and potential pitfalls.
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