Postgraduate Certificate in Service-Oriented Business Management
-- ViewingNowThe Postgraduate Certificate in Service-Oriented Business Management is a vital course designed to meet the growing industry demand for professionals with a deep understanding of service-oriented business strategies. This certificate program equips learners with essential skills necessary for career advancement in today's service-driven economy.
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โข <strong>Service Marketing:</strong> Understanding the principles and strategies of service marketing, including service quality, customer satisfaction, and customer loyalty.<br> โข <strong>Service Operations Management:</strong> Managing service operations, including capacity planning, process design, and quality management.<br> โข <strong>Service Innovation:</strong> Creating and implementing new service offerings, including service design thinking, service blueprinting, and service prototyping.<br> โข <strong>Service Human Resource Management:</strong> Managing service employees, including recruitment, selection, training, and performance management.<br> โข <strong>Service Information Systems:</strong> Utilizing information systems to support service operations, including customer relationship management (CRM) and enterprise resource planning (ERP) systems.<br> โข <strong>Service Strategy:</strong> Developing a service strategy, including market analysis, competitive positioning, and value proposition.<br> โข <strong>Service Analytics:</strong> Analyzing service data to improve service performance, including key performance indicators (KPIs), data visualization, and predictive analytics.<br> โข <strong>Service Leadership:</strong> Leading a service organization, including communication, motivation, and decision-making.<br> โข <strong>Service Ethics:</strong> Understanding and applying ethical principles in service management, including privacy, confidentiality, and social responsibility.<br>
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